Demonstrating the versatility of its packaging, Colpac has customised its award winning, recyclable Stagione® range to create a future-proof solution for Hug PET FOODS.
The result not only meets the premium pet food producer’s high quality and sustainable objectives, but responds to demands for flexibility, catering to the evolving ingredients of the company’s product range.
A premium producer of high quality, ethically sourced and nutrient-rich whole food for cats and dogs, Hug PET Food ranges are formulated to maximise pets’ quality of life and are sold online and through pet food suppliers across the UK.
The company required a packaging solution which was simple, effective, and represented the premium Hug brand, whilst also being multifaceted in its performance to manage the diverse range of pet food dishes produced.
Hug were immediately drawn to Colpac’s award winning Stagione® range for its unique shape, stack-ability and performance that allowed both freezing, and microwave heating. The ability to recycle the packaging within current and future guidelines was equally important.
Initially the proposition was for sealed, lidded, individually printed packs. However, with 28 different recipes and a continual process of scientifically adjusting and improving these recipes, bespoke printing the bases, was not an economical or flexible enough option for Hug’s business model.
Colpac worked closely with Hug to find a future-proof solution. The first stage of this was the sealing of the Stagione® bases. Due to the rigid roll top construction of the range, they are ideal for this, and with the same top out size for the selected 750ml and 1000ml Stagione® bases, only one size tool was required.
Colpac initially recommended the Colseal® SL1200, however additional functionality was required such as Inkjet Coding and a conveyor unit, and an alternative solution was developed. .
A cost effective and agile solution was also required for the branding of the pots. Not only should the branding reflect the quality of the brand but again Hug required flexibility as the ingredients within its dishes are continually evolving. Colpac’s solution was a full colour printed sleeve to be fitted onto the packs for each of the different flavour combinations with a space for an inkjet label for ingredients, best before date and serving/cooking instructions.
Hug PET FOODS also uses the same solution in the smaller 225ml and 450ml Souper Pots with sleeves for cat food.
“When it comes to feeding healthy, happy pets, Hug PET FOODS don’t believe in compromise,” comments Kate Berry, Colpac’s Head of Marketing & Product. “Colpac are well placed to meet this approach as we can customise our ranges to meet the specific needs of our customers. Our Stagione® range is highly versatile and meets the complex needs of manufacturers with a range of different dishes.”
Due to the success of the Stagione® packs, last year Colpac doubled the size of the range and there are now seven different sizes ranging from 150ml to 1250ml. Reflecting Colpac’s ongoing commitment to sustainable food packaging solutions, the recyclable Stagione® range is manufactured from mixed FSC® certified board, meeting the coating levels for CPI and OPRL’s recyclability thresholds and is future proof for 2023 and beyond.