In a bid to capture the food-to-go market, earlier this year Pizza Express launched its spin-off brand ZA. The concept was developed following demand from customers who still want the Pizza Express experience to-go with a wider variety of take-away options.
From the pizzeria’s traditional pizza offerings, served by the slice, to a morning selection of food-to-go, including baked egg flatbreads, porridges, fresh fruit and baked goods.
Colpac were delighted to work with ZA to create packaging solutions for its selection of fresh porridge pots. Featuring a range of different flavours the pots are packed with hot porridge and stored within the hot food cabinet.
Created from fully recyclable board, the pots are a sustainable solution which can easily be recycled by the customer. Fully insulated to hold the heat of the product within, the pots can be reheated and the lid features small holes for ventilation. To promote ZA’s vibrant branding, the paperboard can be customised to depict the company’s messaging and logo, increasing the on-shelf appeal for customers.